Steve's Ice Cream

In the span of 45 years, what started as a small shop in Massachusetts selling small-batch ice cream ultimately became Steve's Ice Cream, a brand known for their unique, yet tasty flavors and mix-ins. So when Dean Foods acquired the company, they came to Netplus for an interim website that kept in touch with the brand's roots while also taking it to the next level.

Homepage

Our approach was to create a site that was simple yet functional. Key goals were to not only showcase the wide variety of ice cream products available, but also highlight the complex flavors and unique mix-ins that made the brand famous via photography and texture. Subtle animations of elements were added as well to help guide the viewer through pages. I wireframed and designed the site mobile-first and created an Adobe XD prototype to pso the client would have a clearer understanding of the final experience.