Steven Singer Jewelers

Known in the greater Philadelphia area as a jewelry company that employs cheeky messaging to target a male audience in an otherwise female-focused space, Steven Singer Jewelers challenged us to grow their e-commerce business in markets across the U.S. and Canada. To do so, we focus on two primary buying seasons every year, the winter holidays and Valentine's Day, as well as specific digital channels including website, email and display ads. The standard of every campaign: eye-catching visuals matched with provocative copy to stand out amongst the rest of the jewelry industry. 

A particular campaign worth noting was for the 2017 holiday season. Putting a Steven Singer twist on the traditional idea of a naughty and nice Christmas list, the team and I went with an integrated digital approach that included a website takeover, email, social and display ads that enabled us to fulfill on three goals: grow the email list, increase sales and engage users on social.

The Holiday 2017 Campaign Results (YoY):

Agency

Netplus Marketing

Client

Steven Singer Jewelers

My Role

Design
Art Direction
Concepting
UX Design
Email Marketing
Branding
Strategy

Additional Team

Darren Taylor, Art Direction
Colleen Reese, Content Strategy & Copywriting
Jessica Yoo, Copywriting
Todd Carpenter, Front-end Development
Jim DelPizzo, Front-end Development
Nicholas Moore, Back-end Development