Friendly's Restaurants

When Netplus became the digital partner of this cherished restaurant chain, our challenge was clear: translate its roots in childhood memories into a relevant brand that didn't just engage with both loyal and new audiences, but also embodied a sense of happiness that customers could experience every day.

Whether it was for email, social or website, my team and I sought to captivate and grow the brand's audience through impactful digital experiences. A sampling of social posts are shown above, and below is an interactive build-your-own sundae web experience. The landing page was pitched as an add-on to their website as a tool for users to easily customize their sundaes or send one to a friend.

Additional Work

A collection of social & display ads, emails and photography.