Print Materials, U.S. Food & Drug Administration
U.S. Food & Drug Administration
A collaborative effort between two agencies, FleishmanHillard and DraftFCB, "The Real Cost" was the U.S. Food & Drug Administration's first youth tobacco prevention campaign, targeting youths aged 12-17 who were at risk of experimenting with tobacco products. To complement the website and TV ads done by DraftFCB, my team at FleishmanHillard spearheaded the creation of educational materials and planned the official launch event held in Washington, D.C. The challenge here was twofold: produce creative to not only help the FDA launch this campaign to the media and press, but also equip communities to help reach the most at-risk youth.
Poster Design
As for my role, after participating in site visits, I helped concept and execute an experiential journey for press and key stakeholders who were to be introduced to the campaign. This included drawing from existing materials and further developing the brand visuals in posters, postcards and other collateral that ultimately were distributed as resources for local doctor offices, schools and after-school programs as well as via the FDA website.
Postcard Design
Agency
FleismanHillard
Client
U.S. Food & Drug Administration
My Role
Print Design
Event Design
Branding
Additional Team
Marc Dionne, Creative Direction
Michael Adolph, Event Creative Direction