Iron Hill Brewery & Restaurant

Known for serving upscale American fare and award-winning craft beers uniquely brewed at their various Pennsylvania, Delaware and New Jersey locations, Iron Hill Brewery & Restaurant had previously come to Netplus for fresh branding and creative including two can designs that I helped concept and art direct. 

Marketing Creative

But as the company expanded their canned beer offerings, they sought to unify the various branding elements via creating a system that could be easily applied to future cans. Inspired by the retro style of the collage murals and large patterns that appear in the dining areas of the restaurants, I designed the following can concepts on spec to not only reflect the unique themes of the individual beers, but also appeal to their target audience of upper-class suburbanites.

In addition to the proposed series of can designs, we created the following spec materials to promote the seasonal Valentinus beer, which was being released right in time for Valentine's Day. In line with the retro inspiration and the fact that the canned beers are only available for a limited time, we embraced a visual theme of movie posters featuring eye-catching creative that kept the unique beer front and center while playfully framing it in the context of the love-filled holiday.  

Agency

Netplus Marketing

Client

Iron Hill Brewery & Restaurant

My Role

Concepting
Design
Email Marketing
Branding

Additional Team

Charlie Layton, Illustration
Jessica Yoo, Copywriting