Experience
Director, Brand & Growth Marketing
QuotaPath, April 2019 – Present
Marketing leader who achieves OKRs by creating strategic integrated campaigns and product positioning.
Led a brand redesign and go-to-market launch campaign generating 25% more pipeline with 20% of the opportunities attributable to the brand refresh through direct testimonials.
Designed and executed an internal communications campaign, keeping company stakeholders informed, involved, and aligned.
Provided senior leadership with first-hand market, competitor, and customer research.
Established visual and content brand guidelines to speed up production and unify the entire brand experience.
Defined differentiated messaging and created content frameworks for marketing, sales, customer experience, operations, and executive team use.
Significantly increased website sessions (by 37%), conversion (by 169%), and technical performance (by 44%) after implementing a new, optimized website.
Develop compelling product and brand positioning to establish market presence, secure capital, and engage customers.
Generated 85% of the total pipeline through inbound campaigns, including organic search, paid channels, and events.
Worked closely with the CEO to craft Series A and B stories, raising $62 million in capital.
Redesigned and positioned a lead gen asset and increased sessions by 248%, engagement by 406%, and free trial conversions by 169% QoQ.
Managed projects and budgets for 11 agencies and contractors providing design, video, website, content, SEO, product marketing, and demand generation services.
Creative Director & Designer
Independent Consultant, February 2019 – September 2019
Developed creative and brand strategy, web, graphic, motion, and video design for HR-tech, food and beverage, aviation, B2B SaaS, and research and advisory companies.
Exceeded revenue targets by marketing, networking, pitching, and managing pipelines efficiently.
Reliably managed and delivered work for 10 clients.
Crafted a Series A pitch deck for an HR data and analytics software company to successfully secure funding.
Designed a digital brand guide and developed a SquareSpace e-commerce website for a coffee company.
Provided brand strategy for a restaurant chain expanding to 5 new brick-and-mortar locations after acquiring a competitor.
Senior Art Director
Netplus, April 2016 – Feb. 2019
Led a creative team within an agency specializing in digital campaigns for consumer packaged goods (CPG) and direct-to-consumer e-commerce.
Managed 5 designers and 2 copywriters.
Grew sales year-over-year for an e-commerce website 3 years in a row by leveraging strategy, design, and copywriting skills to develop seasonal integrated campaigns and expand into 3 new markets.
Art-directed commercial-quality recipe videos for a national ice cream brand and launched a retail campaign at Walmart.
Product & Web Designer
AWeber, Sept. 2014 – April 2016
A senior designer supporting both product and marketing design teams.
Created a user interface (UI) design system to update the product experience after a marketing-led brand refresh.
Achieved a 30% increase in website conversion within 6 months of establishing a conversion rate optimization program.
Designer (Account Executive)
FleishmanHillard, Aug. 2012 – June 2014
Designed digital, print, event, motion, and video assets for worldwide integrated campaigns, supporting a network of 80 offices.
Mentored 3 of 5 interns into full-time roles.
Lead designer on an award-winning healthcare campaign for Abbvie featuring spokeswoman Sofia Vergara.
Crafted messaging and design for public education materials used in the FDA’s award-winning public education anti-tobacco campaign, “The Real Cost”.
Developed internal communication campaign assets for AT&T’s more than 10k+ employees.
Skills
Creative Strategy
Branding
Graphic Design
Copywriting
Digital Marketing
Customer & Market Research
Cross-functional Leadership
Strategic Project Management
Budgeting
Education
American University
B.A. Public Communication & Graphic Design
Languages
English: Native
German: Fluent, conversational
Awards
QuotaPath ‘Stay Curious’ (2022), Hackathon Winner (2019)
AWeber Hackathon Winner (2015)
Gold Effie, Disease Awareness and Education (2015)
PRSA-NY Big Apple Award Winner (2014)
PRWeek Finalist – Healthcare Campaign of the Year (2014)